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Pop Question (twice-monthly focus)

14 Oct. 2018 — Be Best


Does an advertising or political slogan need to be grammatical?



Melania Trump Announcing Her Initiative

"Be Best"

Melania Trump's initiative to keep children happy and healthy in today’s world. — source


Read all options.


No, don't change it. 

Be best.


Yes, change be best to be better.

Be better. (Be better than you are now.)


Yes, change be best to be the best.

Be the Best. (Be the best of all.)



Yes, change be best to be your best.

Be your best. (Be the best version of yourself.)


  • good (adjective) better (comparative) the best (superlative)
  • artistic license — also known as creative license, dramatic license, poetic license— is a term for the distortion of fact, alteration of the conventions of grammar or language, or rewording of pre-existing text made by an artist in the name of Art.  See Artistic License in Wikipedia.
  • initiative (N) — a campaign, often started by a group of citizens, to achieve a particular goal or solve a particular problem.
  • slogan (N) — a tagline, an easy to remember marketable line, clever wording meant to attract interest.