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Pop Question

29 Nov 2015 — Feel bad / badly


Should you change this?


Refugee seeking asylum

Speaking of insecurity, when a customer who feels badly about her appearance tries on something and spots an attractive shopper wearing the same item, she is less likely to buy it.


Select each option to read the feedback.



… a customer who feels bad about her appearance…


…a customer who feels badly about her appearance…


…a customer who feels insecure about her appearance…

Usage Note

insecurity (N) – not confident with oneself

feel badly (VP) – "The adverb badly is often used after verbs such as feel, as in I felt badly about the whole affair. This usage bears analogy to the use of other adverbs with feel, such as strongly in We feel strongly about this issue. Some people prefer to maintain a distinction between feel badly and feel bad, restricting the former to emotional distress and using the latter to cover physical ailments; however, this distinction is not universally observed, so feel badly should be used in a context that makes its meaning clear." (American Heritage Dictionary [Usage Note on "bad"])


"bad." American Heritage Dictionary of the English Language. Houghton Mifflin Harcourt. 2015. Web. 27 Nov. 2015. <Link>.

Garner's Modern American Usage, Bryan A. Garner, 3rd ed., Oxford UP, 2009.

Quote Source

Smith, Eleanor. "Why you Bought That Ugly Sweater." The Atlantic, vol. 316.5, no. 20, 2015,


Clothing on store racks. By markusspiskeon, Pixabay. 22 Jan. 2015, Licensed under CC 0.